I will give you time and freedom. WORK SMARTER.

I’m here to help you work smarter, structure your day more effectively, and reach your goals – with more time and freedom along the way.

How can I help You?

I want to show you how to make your daily work more efficient and productive through process and project management, digitalization, automation, and practical guidance.

Efficiency & Productivity

Do you keep hearing things like “work smarter,” “boost productivity,” or “automate everything with AI”? Do you want to actually understand what that means — and what to do about it?

I offer efficiency and productivity services to help you:

  • Understand which tools you truly need and how to implement them effectively

  • Build a daily structure for you and your team that supports real productivity and focus

  • Identify what to automate, how, and why — in a way that fits your business and goals

Trainings

Are theoretical insights alone enough to achieve excellence and become a true expert in your field?

Based on my extensive experience, the answer is clearly no.

The most powerful results come from blending theoretical knowledge with real-world practice. The more consistently you apply what you learn, the faster and more confidently you master new skills.

That’s why I’ve developed a set of practical workshops — designed to help you not only explore new approaches, but also reinforce your skills in real-life situations.

About Sondra

Sondra is the one who knows.

She knows, that automation could solve the chaos in your business — so it's time to implement it.

But Sondra also knows something else: knowledge alone is not enough. Real transformation begins with understanding. With asking better questions. With exploration. And that process brings more fulfillment than any single goal achieved along the way.

Sondra is not just a registry entry or a logo.

It’s my name.
It’s experience turned into insights — assumptions examined, truths tested.
It’s a set of field-tested strategies and the belief that every plan should remain open to improvement.

It’s a commitment:
To helping you take that first bold step,
And making sure it’s not just brave — but well-prepared.
Guided by someone who knows the landscape.

150 + projects in 15+ countries, 50+ organizations, 10+ industries

These aren’t just numbers — they’re proof that “a job in IT” can mean endless roles in countless industries for radically different talents:
CRM, financial systems, entertainment, manufacturing, customer support, HR, and more.
And that skills like project management and remote collaboration are just as critical as coding.

Through consultations, workshops, and podcasts, I help people see —

  • That even overwhelming ideas can be broken down into achievable steps

  • That your “big vision” might actually be too small

  • And that you have every reason to face the future with more courage

Values

#honesty
I believe in honesty — in work and in human relationships.

#freedom
Freedom of choice goes hand in hand with being informed.

#structure
Structure brings clarity.  

#simple not complicated
I believe that even complex topics can be explained in a clear and simple way.

Reviews

  • Irina Verbicka

    Sondra was the first person who supported me — both with advice and hands-on help — as I took my first steps toward a career change.
    She helped me believe that it’s never too late to change, to learn, and to move forward.

    Sondra has a rare talent for immediately seeing the essence of things and helping people recognize their strengths — often from a new and empowering perspective.

    Working with her, I didn’t just rewrite my CV and cover letter in a way that was truly worth sending to potential employers — the process itself helped me reflect on and appreciate my strengths as a professional.
    And the first attempt was a success: within two weeks, I received an invitation to an interview.

    From my own experience, I can confidently say that Sondra is an outstanding career advisor — and an exceptional person.

  • Dina Schreiber

    I met Sondra through the GrowMentor program initiated by SheCanDoIT.
    In my current job, I, unfortunately, don't see many opportunities for further growth. Since I’ve always had some interest in the IT field, I began exploring the possibility of switching to the tech sector.

    I was looking for someone who could help me understand which of the many IT career paths would suit me and be realistically achievable. And once that became clear — someone who could guide me through the first steps into this new field.

    During the GrowMentor program, I met several great mentors, but with Sondra, there was an immediate click. I instantly knew she was the right mentor to support me on my journey into IT.

    Already during our first conversation, she quickly understood what I needed and what areas I should work on.
    Sondra’s extensive experience in both the Latvian and international job markets gives her deep insight into the pros and cons of various career directions.

    In addition to her experience and knowledge, Sondra embodies all the qualities I truly value in a great mentor:

    the ability to listen,

    the ability to understand,

    and the ability to help — by giving practical advice and actionable steps.

    I’m truly grateful for our collaboration, and I’m confident that, with Sondra by my side, my path into the IT world will be a successful one.

  • Elvis Kozlovskis

    First and foremost, Sondra believed in my motivation to work and my desire to learn.
    She gave me a great opportunity to fully step into the IT field and supported me not only as a mentor but also as a leader — offering guidance, observations, and valuable feedback on my work.

    She also encouraged me to stay on course and continue growing.
    Working with Sondra is easy and genuinely enjoyable. She helps solve challenges calmly and constructively.

    And what truly stands out — with Sondra as a leader, there’s no sense of hierarchy in the room. Everyone is treated as an equal.

  • Santa Grīva

    I met Sondra through the SheCanDoIT community, where she shared her experience, practical advice, and real-world insights into the world of IT.
    Honestly, I could listen to her for days!

    With honesty, clarity, and no overpromising, she introduced me to different roles within the IT field and gave me a deeper understanding of the industry.
    Even though I already had some technical knowledge, Sondra encouraged me to look beyond what I thought was possible — even toward roles I once believed were out of reach or "not for me."

    Thanks to her support with job searching and tailoring my CV,
    I’ve now stepped through the doors of the IT world — and I’ve never been more excited about my new career!

  • Undīne Gobina

    When I decided I wanted to work in IT, I had no prior experience and only limited technical knowledge.
    Despite that, Sondra believed in me — and hired me as a Junior IT Specialist.

    Throughout our time working together, she supported me tremendously in developing myself in this new field.
    She offered me opportunities to work on a variety of projects where I could learn and grow, recommended courses and training programs, and was always ready to guide me through complex questions.

    Working with Sondra is easy and inspiring.
    She has a true gift for explaining complex topics in a way that’s easy to understand for anyone. She knows how to break down big, sometimes overwhelming projects — whether professional or personal — into smaller, manageable steps.

    She treats other people’s problems as if they were her own and always helps find the right solution. Conversations with her feel like talking to a close friend — she is kind, human, and deeply understanding.

    What I appreciated the most was the genuine sense of equality — I never felt judged for what I didn’t know or for asking “silly” questions. Quite the opposite — I felt supported, respected, and encouraged every step of the way.

    I can confidently say that Sondra is an outstanding advisor, both in IT and career-related matters.
    Without her support, my experience working in IT would not have been nearly as positive and empowering as it has been.

  • Davis Conka

    Sondra was my first direct manager after I made a career switch from chemistry to IT, and I’m truly grateful for the opportunity she gave me.

    What stuck with me most during our time working together was her honesty and directness.
    If something wasn’t good — she told me straight.
    And while it wasn’t always easy to hear, even when I thought I had done a great job, that real feedback helped me reflect, improve, and grow. It pushed me to go deeper — to research, learn, and aim to do even better next time.

    Another thing I truly appreciated was how strongly she stood up for her team when it mattered.
    Sondra has a rare ability to see strengths in people that others might overlook, and she knows how to bring those strengths forward and help people build on them.

    And of course — Sondra is a great motivator.
    I still clearly remember the moments when she told me that she saw potential in me.
    As someone completely new to the field, that gave me extra energy and confidence when I needed it most.

  • Kristīna Čukina

    I am extremely satisfied with my experience working with Sondra as my IT career consultant. From the very first consultation, her approach was insightful. She took the time to interview me and understand my strengths, then provided several potential career paths and development scenarios tailored to me. When I decided which direction to take, Sondra shared invaluable insights on how to restructure my CV and cover letter. Her guidance led to several interviews within just two weeks and, remarkably, three job offers for desired positions in less than 1.5 months. Her expertise and personalized approach have made a significant impact on my career, and more importantly, she made me feel confident and capable. I highly recommend Sondra to anyone seeking career consulting in the IT field.

  • Elizabete

    Humanity and professionalism — if I had to describe Sondra in just two words, those would be it.

    We worked together on a project for several months, and during that time I not only earned a new certification but also got to know an amazing person who helped me broaden my professional perspective.
    As a result, I found a new job opportunity as well.

    Sondra supported me with everything I needed — from helping me create a high-quality CV to sharing practical advice, real-life experience, and encouragement throughout the entire process.

    If you’re willing to grow and take initiative, you’ll feel something rare from her: genuine care and interest in helping you find direction — and believe in yourself.

  • Līva Bolinska

    Working with Sondra feels like a breath of fresh air.
    She’s someone who has already achieved a lot, is confidently living her potential — and because of that, she carries no tension. Instead, she radiates calm and kindness.

    Sondra has a remarkable ability to truly listen and to see the talent that may have been buried under the twists and turns of life.
    And she brings so much more: a clear structure, vast experience, and deep professionalism.

    An outstanding combination.
    I’ll definitely continue working with her!